The Human Shift to AI™ A 3-Part Interactive Intensive for Teams, Organizations, and Workforce Development Programs
The Problem Is Not the Technology
Organizations across every industry are investing heavily in artificial intelligence — and most of those investments are not paying off. Research from MIT, RAND Corporation, and NTT DATA Group consistently shows that between 70% and 85% of AI integrations fail to meet their stated objectives. Globally, failed AI and digital transformation efforts cost an estimated $2.3 trillion every year.
The culprit is rarely the software. The three root causes that appear in study after study are poor workflow design, inadequate training for managers and workers, and — most critically — the failure to address employee resistance and support people in genuinely accepting and embracing a new AI-enhanced reality.
AI amplifies whatever people systems and workflows already exist. Deploy it into a poorly prepared workforce, and you amplify the dysfunction. Invest first in the human side of the transition, and the technology delivers on its promise.
What The Human Shift to AI™ Addresses
For most employees, being asked to adopt AI isn’t simply a software update — it’s one of the most significant professional transitions of their careers. The rules are changing. The skills that built their expertise are being reorganized. The identity they earned over years of work is suddenly uncertain.
Research from ManpowerGroup’s 2026 Global Talent Barometer — drawing on nearly 14,000 workers across 19 countries — found that while AI usage jumped 13% in one year, worker confidence in using those tools dropped 18% over the same period. Workers are being handed powerful tools without a map, a guide, or permission to feel lost along the way.
This course names that experience directly, because naming it is the first step to navigating it. Employees who understand what is happening to them respond with agency. Employees who don’t respond with fear, withdrawal, or surface compliance that produces no real results.
What You Will Learn
The Human Shift to AI™ is a three-session, 90-minutes-per-session interactive intensive — not a lecture. Every session is a working session with real-situation reflection, peer discussion, and concrete tools participants can apply immediately.
Session 1 — Entering the New Dimension Why AI change feels like a major life transition, not a technology update. Participants explore VUCA, the emotional grief cycle of change, FOBO (Fear of Becoming Obsolete), and why employee resistance is a rational response — not a character flaw.
Session 2 — Building the Trust Infrastructure Trust in direct managers is the single strongest predictor of AI adoption success. This session covers psychological safety, managerial transparency, resilience and adaptability, and the Ikigai framework for finding purpose in an AI-enhanced role.
Session 3 — Navigating With Intention Practical tools for moving forward: the Ethical AI Adoption Flywheel, the 90-Day AI Adoption Sprint, human skills that grow alongside AI, and the 5-Step Personal AI Navigation Plan. Every participant leaves with a concrete, personalized plan.
What Makes This Course Different
This program integrates current workforce research with two frameworks rarely found in AI training: the life-transitions work of Charting a New Course (Brossman & Gower, 2023), and the Ki Coaching principles Martin Brossman developed over two decades — originally rooted in the Aikido philosophy of blending with energy rather than opposing it. Rather than pushing employees to adopt AI faster, this course meets them where they are and redirects that energy toward confident, capable forward movement.
As Morihei Ueshiba, the founder of Aikido, wrote: “The heart is full of fertile seeds waiting to sprout.” Every employee navigating AI change already carries the capacity to adapt. This course creates the conditions for that capacity to grow.
Professional Distinctions
Participants who complete all three sessions and submit their 90-Day AI Navigation Plan are eligible to earn:
The Human Shift to AI — Certified Navigator™ — for all participants The Human Shift to AI — Certified Change Leader™ — for managers and team leaders who document a trust-building action taken with their team within 30 days of completion
Both distinctions are issued digitally and may be listed on LinkedIn as course completion credentials.
Who This Is For
This course is designed for managers and team leaders, HR professionals and workforce development coordinators, small, medium and large businesses and entrepreneurs, and anyone navigating their own AI-related professional transition. No prior AI experience is required.
Available for organizations, associations and corporate teams — in-person or virtual.
Your Facilitation Team
Martin Brossman is a business coach, trainer, and author based in Raleigh, NC, with over two decades of experience in coaching, relationship marketing, and AI adoption training. Dana Gower MBA CCP is a Business, Talent & Wealth Strategist based in Cary, NC, and co-author of Charting a New Course. Dr. Justin Rose contributes expertise in AI-focused workforce development and Google Business Profile optimization.
Schedule a Session for Your Organization
To inquire about availability and scheduling, contact Colleen at MartinBrossman.com
The Human Shift to AI™, The Human Shift to AI — Certified Navigator™, and The Human Shift to AI — Certified Change Leader™ are trademarks of Martin Brossman & Associates LLC.